It's just a little 2-day sale but there is plenty of stuff at discounted prices and some new stuff from:
As well as guests:
The Falconer Brothers
There are a few gifts and exclusives as well.
Available at *BOOM* is a large selection of swim wear, polos, runners shorts and baseball tees and poses as well as a free gift, an exclusive bikini and an exclusive Phelps mesh t-shirt!